We at Nerolac, constantly strive to do our bit to beautify the world around us. Nerolac Shera Para Shera Pujo is an extension of this philosophy. With five editions in the last few years, we have successfully made way into Bengal’s rich cultural heritage, its paras and its people. We devised a way to add colour and happiness into the lives of the people creatively, through a mural competition amidst hundreds of paras.
After an overwhelmingly successful pujo parbon last year, this year along with the homecoming of Maa Durga, we at Nerolac are preparing for victory over an evolved evil. As a first, Nerolac Shera Para Shera Pujo is poised to celebrate Maa Durga and follow her footsteps with a transformation. While paras get ready to participate in our mural competition, we urge devotees of Maa Durga and the city to help eradicate a devil even stronger than Mahishasura - Plastic. Join us in building a New Bengal that renounces the known evil.
A nation-wide pledge
Bengal donates plastic
Plastic Mahishasura
Making of benches
This year, Shera Para Shera Pujo not only celebrates the homecoming of Maa Durga but is also set to bring about a change that paves the way for a new Bengal. Through this initiative, we urge people to donate plastic to Nerolac at various touchpoints. The plastic collected will then be turned into a larger than life Mahishasura, a symbol of modern-day evil. This symbol will be displayed in a prominent location of the city for everyone to witness.
Once this is done, this ‘Plasticasur’ will be broken down to create useful objects like park and school benches to benefit Bengal. This year, we also plan to go beyond paras to reach out to children, parents and teachers through a school contact program and activations at RWAs to help destroy evil.
As we join forces with you to eradicate plastic usage in Bengal, we will bring in the voice of our very own, Sourav Ganguly,
to spread the message.
