Year 2010 – SRK became the brand ambassador for Nerolac 2006 – GNPL got named as Kansai Nerolac From 2004-2006, The Lote and Jainpur factories were awarded Greentech Safety Award Gold and Silver respectively. These plants were also awarded OHSAS18001 certification Mr. Amitabh Bachchan was signed as brand ambassador to focus on brand Nerolac. Initiatives taken to help underprivileged children in association with Akanksha Foundation.
By 2000 with the acquisition of entire stake of Forbes Gokak and its associates by Kansai Paints, the company became the subsidiary of the latter in 1999. The stake of Kansai Paints in the company now stood at 64.52% of the total equity of the company. The Nerolac Jingle “Jab ghar ki raaunak badhani ho” became popular
In 1983 Nerolac launched GNP101 Auto paints in Bombay and Pune. It was launched in a range of 24 basic shades, 12 shades in metallic range and 12 shades in the vibrant range. GNPL signed a TAA with Kansai Paints Co. Ltd., of Japan in Osaka in 1986 for the manufacture of Cathodic Electrodeposition Primer and other sophisticated coatings for the automotive products. GNPL was the first company to introduce this technology in India.
In 1970, Goody, the smiling tiger was launched as the company’s mascot. In 1957, the name of the company was changed to Goodlass Nerolac Paints Pvt Ltd. This was done because it was thought appropriate to include the brand name of company’s most successful product in to the Company’s name. In 1968, the company went public and the word “Private” was dropped. In 1950’s, the company’s star product was the Anti-Gas varnish, mainly used in Defense.
November 1930 in UK, three British companies merged to form Goodlass Wall and Lead Industries Group Ltd. It subsequently became Lead Industries Group (LIG) Ltd. In April 1933, LIG, Liverpool, England acquired the company and named it Goodlass Wall (India) Ltd.
The American Paint and Varnish Company was bought by an English concern, Allen Bros. and Co. Ltd. in the early 1920s and became the Gahagan Paint and Varnish Co Ltd.
With the whole country moving towards digitisation, it is the need of the hour to invest in the digital infrastructure of the company. Digitisation is fueling growth and harnessing its potential has become imperative in today’s competitive world. It is with this vision that in February 2000, Nerolac was transformed from a function-based legacy system into a process-based organised system by investing and implementing the SAP R/3 solution. Further measures to keep the company abreast of the digital developments were also taken with the implementation of core SAP applications like SAP R/3, SAP Supply Chain and supported dealer and vendor portals.
Nerolac continues to use enterprise resource planning tools and upgrade them to the latest versions. All the existing core SAP applications are of the latest version and cutting-edge applications and solutions are being sought out in the areas of Finance, Marketing and Customer Relationship, Manufacturing, Corporate Governance, Business Analytics, Mobile and Vendor portals etc.
This foresight in the IT department puts the company eons ahead and gives it the necessary edge to stay on the path of success and ensure transparency to all its stakeholders.